LONDON, UK, LOS ANGELES and NEW YORK, USA – The Women`s Tennis Association (WTA) has chosen Wasserman, a global leader in sports, music, and entertainment, as its official sales agency for WTA Ventures, the WTA`s commercial division. This partnership aims to accelerate the WTA`s ongoing expansion. Wasserman will manage all partnership levels, with a primary focus on finding a new Premier Partner for the WTA.
This decision to bring on Wasserman follows a period of significant progress for the WTA, highlighted by the recent unveiling of a dynamic new brand identity. This rebranding effort is designed to amplify the WTA`s influence as a prominent force in sports and entertainment. The new brand, along with the introduction of the Premier Partner sponsorship opportunity, is central to WTA Ventures` strategy to promote the growth of professional women`s tennis. This strategy builds upon the WTA`s commercial success in 2024, which saw a record 25% increase in revenue.
As the leading platform for women`s professional sports, the WTA showcases top global athletes competing across six continents. With a worldwide audience exceeding one billion and a 25% growth in social media followers in the past year, the WTA remains the most popular women`s sport globally. This widespread fan base emphasizes its value as an exceptional platform for brands. Beyond showcasing incredible athletes, the WTA is committed to making a positive impact beyond the court, inspiring future generations and supporting communities worldwide through advocacy and initiatives focused on women`s health and empowerment.
Wasserman`s specialized Rights Sales division will be dedicated to managing the WTA partnership. Renowned for its expertise and trusted partnerships with major teams, leagues, venues, and governing bodies, Wasserman consistently delivers high-value commercial agreements. Recent successes in Formula 1, international rugby, and cricket have solidified their Rights team`s position as industry leaders. Wasserman`s current partners include prominent organizations such as the Los Angeles Lakers, New York Road Runners, British & Irish Lions, Netflix, Men In Blazers, South Africa Rugby, and the England & Wales Cricket Board.
Wasserman Rights Sales will collaborate with The Collective, Wasserman`s division focused on women`s impact and advisory services, to identify and present opportunities to potential partners. The Collective is already partnered with Athletes Unlimited and the Netball Super League and has provided consulting services to numerous Women’s National Basketball Association (WNBA) and National Women’s Soccer League (NWSL) clubs, as well as other global rights holders like the Ladies Professional Golf Association (LPGA).
Marina Storti, CEO of WTA Ventures, said: “The WTA is the premier stage for women’s tennis, and with the energy of our fresh brand identity, we are committed to expanding our global impact. By leveraging Wasserman’s expertise, we aim to collaborate with partners who share our vision to unite the world around this fantastic sport, celebrate our exceptional athletes, and push the boundaries of what can be achieved through the power of sport.”
Chris Foy, Wasserman Executive Vice President and Managing Director, Rights Sales, North America, said: “Partnering with the WTA, a global leader in sports and entertainment, to represent their commercial rights is a privilege. As the WTA enters an exciting new chapter, it has established a remarkable platform for partners, and we are eager to present this opportunity to the global market.”
The Hologic WTA Tour, which offered a record-breaking $221 million in prize money in 2024, is a truly global event spanning six continents. The season culminates in November with the WTA Finals, recognizing the top singles and doubles teams of the year.
